Today we’d like to introduce you to Rashatta Daugett.
Rashatta, can you briefly walk us through your story – how you started and how you got to where you are today.
I am a product of North Atlanta High School’s International Business program, where my passion for entrepreneurship was sparked. In the program I was afforded opportunities to travel to Tunis, Tunisia, Germany, Trinidad to name a few.
Now, serving as the Chief Operating Officer of Xperienc Inc, I am held responsible for making things happen! All things operational are approved by my office. I am one of 2- not only women but African American women who serve as owners and partners in the company. In a nutshell, every customer, every project, every Xperienc is from my office.
I am honored to serve with a team of influential individuals that hold several titles in many different industries. Starting with entertainment guru, Mr. Domonique Mitchell, who kept his promise to me from day one, in making sure my hard work never went un-noticed. He is currently the Chairman and Cofounder of Xperienc. Next, is Rev. Dr. Gerald F. Poe Jr. PM, 32⁰ KCCH, Co-Chairman, Co- Founding member and a technology guru. Ms. Jasmine Baskin, our Chief Executive Officer, is a powerhouse in our industry. Last, but certainly not least, Our President, Mr. Kenneth Hutchins who simply exude positivity.
We launched January 1 of 2019; literally building apps from scratch, working up to the night prior. It was a whirlwind, but we did it!
For the first year, we were focused on getting content that was creator-driven and had variety so that we could capture more audiences.
I was responsible for making sure that we got subscribers on the platform and ensuring that we had alternative initiatives to keep them engaged; such as the implementation of the Affiliates Program. Here, we created a tier system that would allow for all creators and subscribers to capitalize from bringing others to the table…. and it worked!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not by any means at all! Being an entrepreneur is about taking and assuming risks that others will not. As a mom and wife, I have continually struggled with the seemingly stable income of a regular 9-5 and using that energy to expand and grow my business. With God-given wisdom from the word of God and our parents, I believe my husband and I have found that balance after many years of trial and error I might add.
Things don’t always go as planned, now, in 2020 we can finally see the seeds of our actions yielding fruit in our lives. It also helps that our children are older and less dependent on us at 18 and 7.
As the C.O.O. Of a growing company, we face challenges every day! However, I am proud of the team we have, and we work hard to move this company forward daily and sometimes nights too…LOL!
Tell us about your company. What do you do, what do you specialize in, what are you known for, etc. What are you most proud of as a company? What sets you apart from others?
Xperienc Inc. has created a company with the content creator in mind in every way. Xperienc Inc.’s flagship product is a neo-age streaming on-demand service provider seeking to give content creators of all levels of expertise, the opportunity to distribute their content via their streaming platform; Xperienc On Demand.
XOD, a subscription-based platform, serves music and video content across many different digital channels on demand, either directly to consumers or through collaborations with digital content aggregators. Their distribution platforms include; Samsung products, Roku, Amazon FireTV, Android TV, AppleTV, iOS, Google Play, to name a few. Reaching 2 billion homes, creatives (Xperienc Producers) retain ownership and able to monetize from day one. Imagine having 2 thousand subscribers and half of them paid $1 on our platform to see your content; that’s $1,000!
Xperienc Inc. has three foundational pillars of services that enable them to assist the novice, expert and everyone in between. The first pillar of service is ‘Build’. Under ‘Build’ Xperienc Inc. provides services such as business formation, production, marketing, and promotional services. The second pillar is ‘Learn’. Xperienc Inc. utilizes its X University portal to provide industry related webinars, boot camps, and courses. And last but not least, the third pillar is ‘Grow’. Under the ‘Grow’ pillar, Xperienc Inc. allows its clients to grow their audience and exposure via Xperienc On Demand.
These are exciting times and it’s great to see companies like Xperienc Inc. offering everyone a seat at the table of streaming on demand. Reach out to Xperienc Inc.’s affiliate department at email@example.com you can also enjoy what their current producers are streaming via their watch site at www.xperienc.tv. For more information, visit www.xperienc.tv.
Do you look back particularly fondly on any memories from childhood?
My favorite childhood memory is the sense of adventure Saturday mornings could bring with my parents, Leotis & Carolyn Watson. They would say let’s go to the movies and the next thing you know, we had driven 2 hours to the TN Aquarium! Experiences like these have made life fun, exploratory and adventurous for me. I love visiting new places, trying new foods and meeting new people even if it’s right in my own backyard. I believe this along with all the wisdom and guidance received throughout the years from them has shaped me into the woman I am today.
- A Show with Xperienc has a $249 setup and $299 per month
- A Channel with Xperienc has a $299 setup and $499 per month
- A Network with Xperienc starts at $699
- Receive a free subscription to the Network by using coupon code: RASHATTA at checkout!